The Gazelle Index was first published in 2012 and immediately became number one in Google organic search related to Black and Latino businesses. After operating for several years, the index halted publishing temporarily so it could provide greater value to readers and increased profitability to owners. Now, the Gazelle Index is back! The Index measures the capacity and performance of minority, small and diverse businesses and corporate suppliers.
The Index is a product of EuQuant (pronounced U-Quant), an economic research company that specializes in data analytics and performance evaluations for businesses and organizations. Www.GazelleIndex.com is EuQuant’s business blog. EuQuant created the Index to fill the glaring gap in knowledge about the capacity and performance of minority and diverse suppliers. The blog publishes time-sensitive information that is relevant to improving the performance of minority and diverse businesses and the quality of their communities.
Www.gazelleindex.com has a special portal for EuQuant clients who subscribe to services provided by the Gazelle Index. The blog is designed to help minority and diverse business owners succeed. The site’s content includes periodic surveys of CEOs, news and opinion articles on the state of the economy, strategic advice regarding how to operate businesses more effectively, and summaries of key research findings related to high-performing minority and small businesses.
During 25 years of operation, EuQuant heard clients repeatedly complain about their inability to find minority and diverse suppliers with the capacity to perform successfully as subcontractors and corporate suppliers. Capacity means the volume of work a company is capable of performing efficiently during a specified period.
Many companies have created lists of diverse suppliers which include the industries in which they operate. However, EuQuant goes several steps beyond. The company uses a proprietary database of over one- half million businesses to measure the volume of work each firm is capable of performing and makes that information instantly available to the client through its website portal. The information allows organizations to match diverse suppliers with market opportunities efficiently, thereby reducing costs and increasing profitability.
The site seeks to contribute to a reduction in minority unemployment and underemployment by improving the success of small and diverse businesses. Official government figures indicate that no matter how rapidly the economy grows, Blacks and Latinos still experience twice the amount of unemployment as is experienced by whites. Diverse businesses are more likely to create jobs targeted toward that segment.
The number of Minority businesses increased by 600% over the last 15 years; women businesses increased by 200%, while nonminority-owned businesses increased by only 47%. Over the last five years, nonminority-owned businesses (i.e. those owned by whites) declined in absolute number, which means that diverse businesses are the key to America’s economic future.